Google Merchant Center is another way to provide Google with your product information. Worst case scenario, you can add structured data manually using Google’s Structured Data Markup Helper.įor more information on structured data, check out our detailed structured data guide. Other CMS platforms offer a whole range of plugins that will mark up your pages for you ( Schema or Schema & Structured Data for WordPress). Some CMS platforms, like Shopify, have structured data implemented by default, you just have to check whether it works properly.
There are different ways you can implement structured data on your product pages. That’s where structured data comes in - it’s a collection of special tags you can use to highlight the pieces of content for Google. But, in order to be able to extract all this additional information and to create rich snippets, Google needs to be absolutely sure that this part of your page is a price and this one is a review and so on.
